Strategies to Boost Participation in Online Courses
Creating online courses isn't just about uploading videos to
your site and getting registrations. As an online educator, you need to make
sure that your students actively participate in your course and get real added
value. It will pay off in the long run when people recognize that your course
is the most valuable on the market. In this article, online education expert
Dr. Eileen McGurty shares her strategies for boosting participation in online
courses.
We've all been there. You work like dicks to create course
content and market it like crazy. Registrations are starting to pour in. And
you are delighted with the figures! You are expecting a group of enthusiastic
students who lead an incredible community of learners through conversation and
discussion.
The course begins, and the discussion bins.
What went wrong? You provided exceptional content. You asked
the students to connect online and submit their ideas.
Does anyone learn something?
All educational research shows that greater participation in
discussion leads to better learning outcomes. Specifically, increased
participation in an online course leads to -
- Greater student satisfaction
- Higher levels of perceived learning
- Higher levels of real learning
The higher the participation, the more likely students are
to complete the course, have a deep learning experience that accompanies them
longer, and feel satisfied and filled with the learning experience.
Strong participation in discussions is also essential to the
success of the company. In the crowded online learning market, providing
information alone is not enough to be successful in online education businesses. In order
to carve out a profitable place in the market, distinctive courses that create
vibrant communities of learners with dialogue, conversation and discussion are
necessary to get repeat students, fantastic testimonials, an increase in referrals
and an increased revenue.
Marketing Daddies News has a great tool for incorporating discussion
into lessons. When used well, you can take your courses out of the mediocrity
of the sea and in the field of exceptional courses that offer distinctive
value.
You can also add a Discus discussion board to your course,
just as you would add any other content. This means that your course can have
as many discussion forums as you want in as many lessons as you want. Here's an
easy-to-follow tutorial for adding Discus to your online course.
Keep in mind, however, that software is just a tool. The
truth is that student engagement begins with your leadership. You need to plan
for it and integrate it into all aspects of the program. While the tool does
not create leadership, you can harness the transformative power of the marketing
news discussion board feature by applying proven teaching strategies to your
use.
Create purpose-driven engagement
If students know why they are participating and can see how
they are going to learn, they are much more likely to get into the
conversation. Whenever you ask students to participate in the course or with
each other, clearly state the specific purpose of the activity and connect it
to the course's learning outcomes.
Learning outcomes are learner-centered statements about what
the student will be able to do through teaching. Emphasis is placed on how
students will act on what they have learned. By focusing on measurable actions
that show learning, you divert attention from yourself and what you are going
to teach and place it in its place: on the student and what he will learn. A
learning outcome base gives you a point of reference for determining whether each
discussion activity is useful.
Now for an example. Suppose you teach an online anatomy
course for movement specialists (yoga, dance, or pilates teachers). Your
overall learning outcomes could be:
- Teach effective, safe and dynamic classes to a wide range of students
- Deepen and broaden your personal practices
- Cultivate a community of dedicated and loyal students
- Build a successful career as a movement specialist
- Notice that there is no mention of what the teacher is doing, presenting or talking about.
A discussion for a lesson focused on developing a dedicated
and loyal student community might ask students to describe what their idea of
a “dedicated and loyal student community” would look like - how would they
behave, how would they interact, which is fair? Or dedicated?
To be clear and direct with students about the purpose of
the discussion, tell them that their conversation about these ideas will help
they identify the type of active community they want to cultivate.
Provide clear guidelines for participation
Online course instructors often hesitate to be too specific
with students about expectations. After all, the students are adults and the
lessons are not "school". However, providing direction on work, time,
commitment and effort helps students to structure their learning - sometimes we
need someone to give us some limits so that we can really thrive.
Present your guidelines as suggestions on how to maximize
learning. Be sure to emphasize that it is not necessary to exercise judgment if
the guidelines are followed properly. You provide a map for the simplest path
to success.
Some examples:
Tell them in advance how much time they should spend on the
course (3-5 hours, perhaps).
Provide an estimate of the time they could spend each day,
if applicable (in the case of 3 to 5 hours per week, this could be 25 to 40
minutes per day).
Suggest how often they should engage in discussions and
other collaborative activities. A good rule of thumb is to ask students to log
in and contribute to the discussion at least 3 days a week if your course is
organized into weekly lessons.
Encourage them to serve their classmates by following the
“Post once, respond twice” strategy.
You can also ask students to commit to respecting these
schedules and activities. In reality, they are committed to themselves, so you
don't have to make it seem heavy. Keep in mind, however, that the moderate
amount of stress that could come from this type of engagement can actually
facilitate learning.
Prompts – ask good questions
Building useful and effective questions is both a science
and a craft. Don't worry if you have a hard time with this; everyone does it.
Here are four characteristics of "good" questions.
A good question is open
It elicits more yes / no or “I agree” responses. However,
you also don't want these! Find a specific balance that encourages dialogue.
Example - A wellness coach can offer a class with a unit on
morning routines. Students have been asked to get up earlier in the morning
than usual to do the routine, and now you want to have a discussion about their
experience.
Not so well: were
you able to wake up earlier in the morning this week?
Better: Share
with us your experience of waking up earlier in the morning than usual this
week?
Best: If you woke
up earlier than usual this week, we'd love to hear your thoughts -
Identify at least one practice that helped you in your
commitment and explain why it was useful OR
Describe how you felt in your body, mind or heart: when you
woke up, after morning workouts or in the middle of the afternoon.
If you weren't able to wake up earlier, we also want to hear
from you. Identify at least one obstacle to your progress in this area and
explain how exactly the obstacle bothers you.
The first is not open. The second is a little too open. The
third does two things: allows and affirms the student who could not complete
the change and gives a specific framework for the students to articulate their
experiences. A good question provokes reflection / action / reflection of a
higher order.
A good question provokes reflection / action / reflection of
a higher-order
You want to create prompts that ask students to analyze,
synthesize, evaluate, create, or implement.
Some possible sources of these types of questions: how, why,
in what way, imagine, assume, predict ..., if ..., then ..., how could ..., can
you create ..., what are the possible consequences ..., assess, weigh, what is
your perspective….
Example: Back to the wellness coach course. Students were
asked to follow a model schedule for their morning routines.
Not so good: is
the model schedule useful to you?
Better: tell us
how you use the calendar of the model.
Best: In what
ways has the model calendar helped or limited you in meeting your commitments
to yourself? Pick one and share your ideas on the benefits of this structure
this week.
The first is closed and does not require much thought. The
best option is open but does not require analysis. The third approach is an
open question that asks students to rate their experience AND offers a slight
limit to keep them specific.
A good question asks students to use the course content to
formulate their answer
When you ask students directly to explain their response
with reference to the content (in the broad sense), you are giving them another
opportunity to digest it.
Here is an example of a course on writing a winning business
plan. You asked students to critique several examples of mission statements.
Not so good: what
do you think of each of these mission statements?
Better: Take one
of the sample mission statements and explain why you think it works or not.
Best: We have
deepened the 5 qualities of an effective mission statement. Choose one of the
mission statements provided. Explain its effectiveness by examining each
quality that we have studied. Use the course resources (readings, reading and
examples) to formulate your answer.
In this example, the first option is very open but does not
invite the student to look at the content you have provided. This invites the
easy and immediate response: "Uh ... that's what I think ...".
The second approach is more specific and requires judgment
but still does not lead students to use the course material significantly.
The third question becomes very precise, reminds students of
important questions and directly asks students to engage with the content of
the course rather than everything they think.
A good prompt creates a variety of activities (rather than
simple questions and answers)
You don't just want to do something because you think it's
cool or fun to try. Always ask yourself: is this the best way to achieve
learning goals? Some possibilities for alternatives to the question/answer
include varying the size of the group (large or small); case studies; problem-solving, etc.
Example - You
teach a marketing course to online entrepreneurs. You have a complete module on
the sales pages. You can use any of the student s drafts as a starting point
for discussion.
Not so well:
let's see how Mary can improve her sales page.
Better (but the same structure): Mary's did us the honor of
using her draft sales page as a learning tool. Let us provide constructive
feedback on each element of a fantastic sales page: the title, the problem, the
solution, the benefits, the features, the social proof, the warranty and the
rarity. Choose one of these elements and make a few suggestions to Marie.
Better (an alternative structure): Mary's did us the honor
of using their sales page project as a learning tool. For each element of a
fantastic sales page, two of you will work together to provide Mary with
constructive feedback. Get together by email, phone or skype and report to
Mary. Mary will take all comments and prepare a second draft. (Provide a list
of two students for each of the items. Also, provide guidelines for
constructive feedback and peer review.)
The first approach could turn into the Wild West. The second
is not bad but has a familiar structure which can become tedious. In addition,
the responses can be a little unbalanced, one element receiving more data than
the others. The third approach would be the most impactful, despite the fact
that it could be a little more work to set up. It could also be difficult for
students, as it will take longer. Only use this type of alternative structure
if you know that it will not be restrictive for students.
Provide effective
feedback
A successful leader in a dynamic learning community provides
effective feedback to individuals in the community. This is an area where you
can really tailor your distinctive offer because you are involved in each
student's learning journey.
Individual teacher feedback takes more time, but it will
make your lesson stand out as a personal experience that maximizes student
participation. Although your ability to increase the number of students may be
somewhat limited, you can still grow your business because of your personal touch
allows you to charge a premium.
Qualities of valuable comments:
Timely - You have to be there with the students. Regularly.
A good strategy is to plan specific times during the week to start the
discussion. Put it in your calendar and act as if it were a meeting with a
client (maybe for an hour every Tuesday, Thursday, and Sunday). You wouldn't
skip a meeting with a client, would you?
Individual but
universal feedback. You must answer each individual in the course in the
first module. Give specific feedback that points to future efforts. Of course,
if they shirk, you will have to bring them back. However, you should also think
more universally about each of your public responses. A personal response can
also help others learn from it.
Challenge students to
go further. If you only answer with short, positive statements, "it's
so good!" you will decrease the effectiveness in two ways. First of all,
you are the model, the others will follow your example and publish brief
answers without too much substance. Second, you will not build trust with your
students. Students question the authenticity of the exclusively positive
comments. They want you to help them grow, learn, develop, develop, improve in
whatever you help them.
If you regularly ask students to add more to their answer
(expand something) or if you ask them questions that address the underlying
concepts and assumptions, or challenge them to go beyond their comfort zone,
they will be up to par! Don't be afraid to ask for more.
Staff. Try
recording your voice for comments and uploading the audio file to the chat.
Keep it at 2 or 3 minutes. There is something magical about hearing your
teacher's voice guide you on your learning journey. Your students will be
totally delighted! (The technical part is very easy to do).
Provides a summary
and points to the future - At the end of a discussion, post a summary of
the main points of the conversation. You can take the opportunity to reinforce
the content and create a supportive space for their contribution.
Use these guidelines and you will be well on your way to
leading an incredible community of learners in meaningful dialogue and
engagement. A course with active discussion at its heart is distinctive and
remarkable, offering optimal value to students. With a higher value, your
course will be more in demand, and students will love it. Write testimonials,
post on social media and tell your friends about your leadership in promoting
learning communities.
As another example of how to build useful questions, here
are two prompts to encourage discussion of the ideas presented in this post. I
would love to hear from you! And in a spirit of mutual service, I invite you to
follow the principle "post once, answer twice" -
Tell us about an online teaching experience when you didn't
get the participation you wanted in the course. How did one or more of these
strategies improve engagement?
Share a moment when you have had great success with student
participation! What did this success look like (how much, how often, how much)?
What strategies did you use that led to this success and were they similar to
the ones I mentioned?
1 Comments
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